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USR Practice

University Social ResponsibilityFrom Local Care to Shared Prosperity

MCUT connects teaching, research and social action to understand local needs, support communities and turn knowledge into lasting public good.

Three-year journey

USR has progressed from field exploration and cross-disciplinary collaboration to deeper, wider community engagement. Select a year to explore the journey.

Starting with community needs

MCUT began work on heritage, industrial sustainability, Co-op Design and watershed education, while cultivating a range of emerging social-practice initiatives.

Bringing practice into learning

Projects connected courses with industry, communities, environmental records, food and agriculture education, health promotion and intercultural exchange.

Five actions for diverse challenges

The 2025–2027 cycle focuses on industrial ESG, heritage, community culture and international capacity building, intercultural English learning, and mountain-and-water stewardship.

How USR takes shape

From real-world needs to shared, lasting change, select a stage to see the action pathway.

Field-based inquiry

Teams learn with communities and partners before defining a practical response.

Learning through action

Teaching, research and practice are brought together in collaborative projects.

Impact beyond a single activity

Results are shared, reflected upon and developed into the next cycle of action.

Core actions, 2025–2027

Five initiatives link industry, culture and the environment to create sustained change across diverse fields.

 

Outcomes by theme

Choose a theme to see how action has continued across three years.

Industrial sustainability
INDUSTRY AND ESG

From industrial links to ESG practice

Industry diagnosis, sustainability knowledge, university-industry collaboration and net-zero action work together.

Local heritage
CULTURE AND PLACE

Preserving local memory through design and community

Heritage, drumming culture and Co-op Design connect academies, communities and Sanxia.

Environmental action
ENVIRONMENTAL ACTION

Making watersheds, food and circularity shared concerns

Watershed, food-and-agriculture and resource-circulation issues are brought into education and community practice.

Cultural exchange
INCLUSION AND CONNECTION

Bringing cultural exchange and English learning into communities

New resident support, SDG storytelling and international-friendly services foster participation.

Health promotion
HEALTH AND AGEING

Supporting wellbeing across generations

Sport, technology and cross-disciplinary collaboration promote active ageing and community health.

Support system for sustained action

5Core USR projects for 2025–2027
6Emerging annual USR incubation proposals
2Monthly formats for project and expert-community exchange
Cross-unit collaboration

Governance and resources are coordinated so that USR becomes part of institutional practice.

Courses and learning paths

USR courses and interdisciplinary learning connect students with real-world field practice.

Faculty development

Workshops and recognition systems build capacity for cross-disciplinary collaboration.

Innovation and sharing

New ideas are incubated and shared through exhibitions, forums and community exchange.

Student action: club social service

Student clubs respond to needs in communities, education, the environment and care through service learning.

Education and social care

Club service included learning support, character education, blood donation, animal protection, environmental action and interschool volunteering.

20participating clubs
32activities
1,855service instances

Connecting campus and community through service

Students contributed to school engagement, blood donation, volunteering, animal vaccination and beach and mountain clean-ups.

20participating clubs
32activities
1,875service instances

Diverse service, deeper social responsibility

Eight service clubs helped lead tutoring, character education, blood donation, interschool volunteering, animal protection and environmental maintenance.

15participating clubs
30activities
1,834service instances
PrepareIdentify needs and plan the service.
ServeEnter the field and respond to real needs.
ReflectTurn experience into meaningful learning.
CelebrateShare outcomes and sustain momentum.